Dr Jonathan Birnie, Head of Agriculture & Research for Dunbia has published a Nuffield Scholar Report entitled "Facilitating change within the red meat chain through knowledge transfer, feedback and technology uptake."
During the course of the Nuffied Scholarship Programme, Dr Birnie visited New Zealand, Australia, USA, Canada and China, taking in views from many different parts of the food supply chain along the way.
The main purpose of the report was to study current methods of knowledge transfer to the farming
supply base, and to study the factors which encourage or discourage understanding and
Dr Birnie has concluded that the key component to unlocking farm improvement is through effective onfarm data gathering, local or remote interpretation and the provision of simple and direct ongoing
advice from easily accessible experts. Technology has a major part to play in increasing data
collection, interpretation and provision of advice. Maximising automation of this process will deliver
fastest progress. The technology must be both simple to use and cost effective. Progress will be accelerated when farmers can measure the effect of changes they make and relate this to a financial
Dr Birnie's full Nuffield report can be accessed via http://www.nuffieldscholar.org/news/jonathan-birnie-report-published-/