Dunbia Head of Agriculture & Research Publishes Nuffield Report

Dunbia Head of Agriculture & Research Publishes Nuffield Report
Dunbia Head of Agriculture & Research Publishes Nuffield Report
十二月 08

Dr Jonathan Birnie, Head of Agriculture & Research for Dunbia has published a Nuffield Scholar Report entitled "Facilitating change within the red meat chain through knowledge transfer, feedback and technology uptake."

During the course of the Nuffied Scholarship Programme, Dr Birnie visited New Zealand, Australia, USA,  Canada and China, taking in views from many different parts of the food supply chain along the way.

The main purpose of the report was to study current methods of knowledge transfer to the farming
supply  base,  and  to  study  the  factors  which  encourage  or  discourage  understanding  and
implementation.

Dr Birnie has concluded that the key component to unlocking farm improvement is through effective onfarm data gathering, local or remote interpretation  and the provision of simple and direct ongoing
advice  from  easily  accessible  experts.  Technology  has  a  major  part  to  play  in  increasing  data
collection, interpretation and provision of advice. Maximising automation of this process will deliver
fastest  progress.  The  technology  must  be  both  simple  to  use  and  cost  effective.  Progress  will  be accelerated when farmers can measure the effect of changes they make and relate this to a financial
return.

Dr Birnie's full Nuffield report can be accessed via http://www.nuffieldscholar.org/news/jonathan-birnie-report-published-/